Inmarsat — Fleet Xpress
Launching a global satellite-connectivity service with one scalable visual system.
End-to-end marketing toolkit — hero visual, custom icon set, multi-language print and digital adverts, brochure, website takeover — built to scale across every channel without losing impact.
Hero visual + icons across every touchpoint
Global partner-network campaign assets
Scalable without loss of impact
Inmarsat.com takeover delivered with launch
What we walked into.
We were brought in by Inmarsat's maritime marketing team to create the launch toolkit for Fleet Xpress — their advanced satellite connectivity service for merchant shipping, fishing, offshore vessels, rigs and superyachts. The brief: a complete kit for channel partners and direct end-user campaigns across global maritime markets.
The challenges on file.
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A complex, technically innovative service needed to be communicated with clarity across every touchpoint.
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Multiple platforms and formats — print, digital, event, website — required a scalable graphic treatment.
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Multi-language deliverables for a global partner network on tight launch windows.
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Had to preserve Inmarsat's heritage and brand equity while signalling modernity and innovation.
The system we shipped.
Single hero visual
Isolated the elements that make up the service in their purest forms — sea, ship and digital data — into a crisp graphic system that expressed connectivity at ship level.
Custom icon system
Designed a custom icon set following Inmarsat's palette and typographic system, enabling a flexible yet consistent visual language for a wide range of messages.
Multi-format adverts & brochure
Produced full and fractional-page multi-language print adverts, digital adverts, event banners, email footers and the product brochure — all built from the same system.
Inmarsat.com takeover
Designed the homepage takeover and rewrote the existing Fleet Xpress page so the launch landed consistently across owned digital as well as paid and event channels.
What we ran end-to-end.
- Brand toolkit
- Custom icon design
- Print & digital advertising
- Brochure design
- Website takeover
- Multi-language deliverables
The outcome.
Fleet Xpress launched with one cohesive visual identity that worked seamlessly across every print and digital platform, at any scale, anywhere in the world — letting the marketing team move at launch speed with consistency intact.
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