Denim D2C Brand (Apparel)
Launching a denim D2C site into Q4 — and turning launch heat into compounding revenue.
1,000+ transactions in the launch quarter, then quarter-on-quarter compounding: +127% email revenue, +97% new subscribers, 17× ROAS on hero creative.
Transactions in the launch quarter
Email-driven revenue, Q2
New email subscribers
ROAS on Summer Markdown creative
What we walked into.
A denim brand built specifically for the Indian woman's body type — a category gap most global denim labels miss. They were launching their first ecommerce site into a fiercely competitive Q4 retail window and needed an aggressive, measured digital program to hit ambitious 12-month revenue targets from day one.
The challenges on file.
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Brand-new ecommerce site launching into Q4 — the most competitive retail window of the year.
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Needed sales from day one, not 'brand building' for six months.
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Aggressive 12-month revenue plan, with quarter-by-quarter KPIs.
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Channel mix had to be ruthlessly refined every 90 days on ROAS, transactions and incremental revenue.
The system we shipped.
Q4 launch stack
Google Shopping + Dynamic Product Ads + Social Stories + Social Brand Ads + Text Ads + Email — live in parallel from day one, then pruned by data.
Feed-based scaling
Doubled down on Google Shopping and Facebook DPAs once early ROAS signals came in — feed health and product taxonomy became a weekly cadence.
Email as a real channel
Built an email program (not just abandoned-cart) that drove +127% revenue and +97% new subscribers in the second quarter.
Creative honed for the buyer
'Fit for the Indian woman' positioning across Monday-mood, #FitForYou and seasonal markdown creative — Summer Markdown alone drove a 17× ROAS.
What we ran end-to-end.
- Google Shopping + DPA
- Paid social (FB/IG)
- Email program
- Brand positioning
- Creative system
- Quarterly KPI cadence
The outcome.
The brand walked into Q4 with a working revenue engine — not a launch-week sugar high. Up to 5× ROAS on social stories, 10.7% lift in overall ROAS, and a media plan refined quarter by quarter on actual transactions.
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